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Evaluate partner quality

Compare referral cohorts using exact currency amounts and observed coverage.

On this page

What you need

Permission for the selected apps/programs and the intended reporting window. Financial and lifecycle source coverage must be inspected alongside results.

Steps

  1. Open Affiliates → Partner quality and choose the supported app, date and cohort filters.
  2. Read accepted installs, 30-day collection conversion, 30/90-day installation retention, net collections, accrued referral commission and Collections less referral commission in the same currency and cohort.
  3. Inspect eligibility, coverage/unknown reasons and optional usage observations before ranking partners.
  4. Drill into the partner/referral records behind a surprising number. Compare equivalent maturity windows rather than new and mature cohorts without context.
  5. For an integration, use get_affiliate_partner_quality with the correct owner or scoped read credential.

Expected result

A source-backed partner report with per-currency values and observable coverage. Collections less referral commission is a comparison, not full business profit; acquisition cost and other operating expenses are not invented.

Troubleshooting

Missing usage data stays unknown; it does not prove no activation. Unallocated rewards, unmatched refunds, incomplete history and immature cohorts need their own review. Do not treat correlated retention or a message sent as causal uplift.

Cohorts and denominators

The installation cohort uses an inclusive UTC installedFrom and exclusive installedTo. The supported input defaults to the last 90 days and allows at most 365 days; page limit defaults to 25 and allows 1–100. Cursors bind to the same filters and allowed app scope.

30-day collection conversion counts a positive subscription, usage or one-time collection within 30 days among mature installations with complete coverage. Later refunds do not erase the first collection. Retention measures installed state at the exact 30/90-day horizon, not product activation or paid retention. Samples below ten are labeled; immature, unknown and stale observations remain separate.

Accrued commission includes signed earning/refund corrections even while held. Payment reports/confirmations do not add commission cost a second time. Unallocated rewards remain separate and unlike currencies are never combined.